Tag Archive: Diageo
News Briefs for July 7, 2022
•Moët Hennessy-owned Tequila brand Volcan de mi Tierra has unveiled a new high-end expression called X.A. Continue reading →
Posted in News on July 7, 2022Diageo Teams With Vita Coco On Upcoming Rum RTDs
Diageo has teamed up with the Vita Coco Company to create a new canned RTD made with Captain Morgan. Continue reading →
Posted in News on July 6, 2022Diageo Acquires “Flavor Matching” Tech Company Vivanda
Diageo has acquired Vivanda, the company behind the flavor matching technology that powers Diageo’s “What’s Your Whisky” initiative. Continue reading →
Posted in News on June 30, 2022News Briefs for June 8, 2022
•The Balvenie, part of the William Grant & Sons portfolio, has launched the Rare Marriages Range, a new collection that introduces one new whisky and brings together two of the distillery’s ultra aged releases. Continue reading →
Posted in News on June 8, 2022Diageo, Deutsch Both Claim Wins In Bulleit vs Redemption Trademark Battle
Diageo and Deutsch Family Wine & Spirits have been locking horns over the packaging of their respective Bulleit and Redemption whiskey brands since 2017, with Diageo claiming that Deutsch’s 2016 packaging revamp for Redemption resulted in a look that infringed on Bulleit’s trademark. Continue reading →
Posted in News on June 3, 2022News Briefs for June 1, 2022
•Diageo has kicked off a new summer marketing campaign for the Smirnoff Red, White & Berry family of drinks. Continue reading →
Posted in News on June 1, 2022
