Tag Archive: Diageo
Johnnie Walker Targets Ultra-Luxury Tier With “New Vision For Collectible Scotch”
Johnnie Walker blended Scotch whisky is by far the most valuable spirits brand in the world, with global retail value of $9.4 billion last year on volume of 20.3 million 9-liter cases, according to Impact Databank. Continue reading →
Posted in News on April 29, 2025News Briefs for April 14, 2025
•Diageo has announced “A Lovely Day,” a new ad campaign for Guinness. Continue reading →
Posted in News on April 15, 2025News Briefs for April 9, 2025
•Pernod Ricard has kicked off a new extension of Malibu’s “Do Whatever Tastes Good” campaign with new ads starring actor Brian Cox. Continue reading →
Posted in News on April 9, 2025Diageo Forms JV With Main Street Advisors On Cîroc And Lobos 1707
Diageo is forming a joint venture with California-based investment firm Main Street Advisors that will market the Cîroc vodka and Lobos 1707 Tequila brands moving forward. Continue reading →
Posted in News on April 8, 2025News Alert: Diageo Forms JV With Main Street Advisors To Market Cîroc And Lobos 1707 Tequila
Diageo is forming a joint venture with California-based investment firm Main Street Advisors that will market the Cîroc vodka and Lobos 1707 Tequila brands moving forward. Continue reading →
Posted in News on April 8, 2025Diageo Urges USTR To Favor “Rules of Origin” Over Tariffs
Diageo has submitted a letter to the U.S. Trade Representative putting forward an alternative to tariffs on imported brands. Continue reading →
Posted in News on March 17, 2025
