Tag Archive: Diageo
News Briefs for April 4, 2018
•Diageo is relaunching Cîroc Summer Colada, a former limited edition, as a summer seasonal offering. Continue reading →
Posted in News on April 4, 2018News Briefs for March 19, 2018
•Spanish sparkling wine producer Freixenet has sold a controlling stake to Germany’s Henkell following lengthy negotiations. Continue reading →
Posted in News on March 19, 2018Impact Seminar: Pete Carr On Bacardi’s New Swagger, And Diageo’s Javier Ferrán On Luxury Marketing
Taking the stage in a much-anticipated speech at last week’s 42nd Annual Impact Marketing Seminar, Bacardi North America regional president Pete Carr addressed the audience on the topic, “Two Sides to Every Story: How Bacardi Got Its Swagger Back.” Continue reading →
Posted in News on March 16, 2018News Briefs for March 16, 2018
•Riboli Family Wine Estates’ Italian brand Stella Rosa has launched a new trio of fruit-flavored wines. Continue reading →
Posted in News on March 16, 2018Interview, Part 2: Diageo NA’s Deirdre Mahlan And James Thompson
In the second part of our interview with Diageo NA president Deirdre Mahlan and James Thompson, the conversation touches on the solid gains occurring across Diageo’s portfolio of whiskies, as well as the resurgence of Captain Morgan and plans to reinvigorate the company’s key vodka brands. Continue reading →
Posted in News on March 14, 2018Drinks Industry’s Leading Executives Address Impact’s 42nd Annual Marketing Seminar
Yesterday, the biggest players in the beverage alcohol business gathered in New York City for the 42nd Annual Impact Marketing Seminar. Continue reading →
Posted in News on March 9, 2018
