Tag Archive: Diageo
Canadian Whisky Builds Value With A Focus On Rye
While tapping into growth with flavors Canadian whisky is also building value by leveraging its strength in the rye segment. Continue reading →
Posted in News on December 1, 2016Diageo’s Buchanan’s Bidding To Transcend Scotch Whisky Category
Propelled by a strong following within the Latino community, Buchanan’s is currently the fastest-growing Scotch whisky brand in the U.S. market, having expanded by 55% since 2012, according to Impact Databank. Continue reading →
Posted in News on November 29, 2016News Briefs for November 21, 2016
•Diageo is closing its rum maturation and warehousing operation in St. Croix by the end of next year. Continue reading →
News Briefs for November 11, 2016
•Diageo’s Ketel One is introducing an on-pack virtual reality kit this holiday season. Continue reading →
Posted in News on November 11, 2016Diageo Unveils New Mixology Program For Johnnie Walker
Diageo North America has launched a national mixology program for Johnnie Walker, aimed at expanding the repertoire of flavors used in Scotch whisky cocktails. Continue reading →
Posted in News on November 10, 2016News Briefs for November 4, 2016
•Treasury Wine Estates (TWE) has announced plans to add the Truvee wine brand—acquired in its $600 million purchase of the former Diageo wine business last year—to its global portfolio in an appeal to female drinkers. Continue reading →
