Tag Archive: Diageo
Diageo Launches New Push For Cîroc, Taps Veteran Marketer To Drive North American Whiskies
Diageo has unveiled a new marketing campaign for Cîroc vodka. Created in partnership with Sean “Diddy” Combs, the brand’s new “Let’s Get It” push has an aspirational theme intended to “encourage entrepreneurs and creators to pursue their passions.” Continue reading →
Posted in News on September 2, 2016News Briefs for September 1, 2016
•Diageo has partnered with entertainer Snoop Dog to market its Tanqueray gin brand in a new cocktail-focused strategy. Continue reading →
Posted in News on September 1, 2016Treasury’s Profit More Than Doubles On Premiumization, Diageo Deal
While everyone in the drinks business talks about premiumization, perhaps no one has more effectively implemented a premiumization strategy than Treasury Wine Estates CEO Michael Clarke. Continue reading →
Posted in News on August 18, 2016Top Luxury Vodkas Look For Turnaround
It’s been a tough ride for super-premium vodka in the U.S. market lately, with brands above $25 a 750-ml. declining by a collective 6% last year, according to Impact Databank. Continue reading →
Posted in News on August 16, 2016Diageo Reserve’s New On-Premise Playbook: The Inside Story
Facing a furor in the whisky world over the end of its Masters of Whisky ambassador program, Diageo tells SND that what’s been cast as a cost-saving move is actually an aggressive increase in its on-trade investment in the U.S. market. Continue reading →
Posted in News on August 12, 2016Premium Vodkas Fight To Make Headway In Competitive $15-$25 Segment
The U.S. vodka market faces a competitive pricing landscape and intense pressure from brown spirits, but its volumes are still growing—particularly on the premium side. Continue reading →
