Tag Archive: Diageo
Report: Diageo Considers Sale Of Cîroc Vodka
After parting ways with disgraced former partner Sean Combs at the beginning of this year, Diageo is reportedly mulling the sale of the Cîroc vodka brand. Continue reading →
Posted in News on December 20, 2024Diageo Backs Gin Leader Tanqueray With Fresh Campaign
Diageo has kicked off “Classic or Nothing,” a new ad campaign for Tanqueray. Continue reading →
Posted in News on December 19, 2024News Briefs for December 10, 2024
•El Tequileño has launched a new extra-Añejo Tequila to celebrate the brand’s 65th anniversary. Continue reading →
Posted in News on December 10, 2024Diageo Partners With NFL, Uber On Responsibility Campaign
Diageo has partnered with MADD, the NFL, and Uber to launch a new “Take a Minute. Make a Plan.” campaign against impaired driving. Continue reading →
Posted in News on December 3, 2024Diageo Backs DeLeón Tequila With Biggest Ad Effort In A Decade
DeLeón Tequila is receiving a push from brand owner Diageo this fall, with the company unveiling a new “Bold Spirits, Rise” campaign aimed at younger LDA consumers. Continue reading →
Posted in News on November 21, 2024Blended Scotch Brands Innovate, Premiumize To Find New Audiences
While blended Scotch whisky has seen a slowdown in the U.S. lately, marketers point to premiumization as a saving grace, with some super-premium and luxury brands or expressions bucking the downward trend. Continue reading →
Posted in News on November 19, 2024
