Tag Archive: Diddy
Diageo, Combs Settle Dispute, With Diageo Gaining Control Of DeLeon
In case you missed yesterday’s news alert, Diageo and former partner Sean “Diddy” Combs have settled their recent disputes out of court, with Diageo gaining full control of the DeLeón Tequila brand and Combs voluntarily dismissing his lawsuits against the company. Continue reading →
Posted in News on January 17, 2024Beam, Timberlake Partner On New Sauza 901 Tequila
Tequila appears to be the category of choice these days for aspiring celebrity spirits marketers. Just a day after the news that Diageo and Diddy are teaming on DeLeón Tequila, Beam Inc. confirms to SND that it’s partnering with Justin Timberlake on a new Tequila project, Sauza 901, which will appear in select U.S. markets early this year. Continue reading →
Posted in News on January 9, 2014
