Tag Archive: Don Julio

Patrón’s Growth Continues Despite New Challengers At Tequila’s Luxury End

Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others. Continue reading →

Diageo Sales, Volume Slip In U.S., But Leading Brands Improve

Diageo’s U.S. spirits volume declined by 2% in its fiscal first half, amid the company’s decision to dramatically reduce shipments of new products such as Ciroc Apple. Continue reading →

Jameson Still Dominant, But Competitors Are Rising In The Irish Whiskey Arena

Jameson has become synonymous with Irish whiskey, but the category’s other leading brands are also enjoying considerable growth in the U.S. market. Continue reading →

Special Report, Part 2: Fast-Rising New Entries Make Luxury Tequila Even Hotter

The luxury Tequila category, whose impressive success has been driven in recent years by brands like Patrón, Don Julio and Avión, has seen an influx of surging new entrants that are propelling the segment to even stronger growth in 2015. Continue reading →

Special Report, Part 1: Luxury Tequila’s Robust Growth Takes Category To New Heights

After Don Julio Acquisition, Diageo Will Spend $400 Million On Expanding Mexico Operations

Following last Friday’s announcement that Diageo had secured 100% ownership of Tequila Don Julio, the drinks giant now says it plans to spend $400 million over five years to boost its Mexican production facilities and agave farming capacity, among other initiatives. Continue reading →