Tag Archive: Don Julio
Diageo Completes Acquisition Of Don Julio
Diageo has gained full ownership of Don Julio Tequila, following completion of a deal to acquire the 50% stake in the brand that it didn’t already own. Continue reading →
Posted in News on February 27, 2015Diageo Sells Bushmills To Casa Cuervo, Gets Full Control Of Don Julio Plus $408M
Diageo, which has made a concerted effort to rebuild its Tequila business after Jose Cuervo left its portfolio last year, took a big step forward in the category earlier today with the purchase of the 50% stake of fast-rising Don Julio that it didn’t already own. Continue reading →
Posted in News on November 3, 2014Exclusive: Tequila’s Rise Driven By 100%-Agave Entries While Cuervo Struggles
Driven by the continuing expansion of the 100%-agave segment, the U.S. Tequila market continues to carve out solid growth. Continue reading →
Posted in News on May 21, 2014Diageo Is Bullish On DeLeón, But Is Also Open To More Tequila Deals
Diageo North America president Larry Schwartz is intent on quickly replacing the profitability lost with the departure of Jose Cuervo from the company’s Tequila portfolio, and while he’s extremely bullish on the prospects of both Don Julio and new acquisition DeLeón, he says that more moves may soon be on the way. Continue reading →
Posted in News on January 9, 2014
