Tag Archive: Evan Williams
Leading Whiskies In The U.S. Aim To Restore Momentum
After a bull run over the past 15 years, whisk(e)y volume in the U.S. has slowed, with Impact Databank estimating that the total category—including flavored whiskies—was down 2% to 73 million cases last year (excluding flavors, the whisk(e)y category stands at 54.5 million cases). Still, high-end Bourbons and ryes eked out value gains as consumers continue to reach for premium and-above brands. Continue reading →
Posted in News on February 10, 2025Heaven Hill Stoking Interest In Higher-Proof And Bottled-in-Bond Whiskies
Kentucky’s Heaven Hill Brands is among the leading players in American whiskey, with annual volume of above 4 million cases, according to Impact Databank. Continue reading →
Posted in News on August 1, 2024Fireball Paces Whisk(e)y Category, Continuing Its Growth Run
While RTDs and Tequila have boomed the past few years, the whisk(e)y category has continued to churn forward, with overall volume nearing 59 million cases in 2023, excluding flavored offerings, up from 50 million cases in 2018, according to Impact Databank. Continue reading →
Posted in News on February 5, 2024Flavored Whisk(e)y Marketers Focus On Seasonal Rollouts
In the second part of our look at the flavored whiskies category, marketers tell SND that a seasonal focus is playing a bigger role lately in the sector, which is projected to reach a new record at 18.25 million cases this year, according to Impact Databank. Continue reading →
Posted in News on December 13, 2023Mid-Year Update: The Leading Whiskies In The U.S., Part 1
Total whisk(e)y volume in the U.S. expanded by six million 9-liter cases from 2017-2022, according to Impact Databank, reaching 58.5 million cases last year. Continue reading →
Posted in News on August 14, 2023News Briefs for June 13, 2023
•Taub Family Selections is adding to its range with Spain’s Palacios Remondo. Continue reading →
Posted in News on June 13, 2023
