Tag Archive: Fever-Tree
Molson Coors Takes Stake In Fever-Tree Mixers
Molson Coors has invested in Fever-Tree, forming a partnership that gives the beer giant exclusive commercialization rights for the upscale mixer brand in the U.S. Continue reading →
Competition Ramps Up In The Premium Mixer Segment
Steady increases in the premium mixer segment in recent years have prompted a slew of new products challenging the category leaders and escalating the battle for retail shelf space. Category leader Fever-Tree’s U.S. revenues surpassed £100 million ($131m) last year, roughly doubling since 2020, out of global sales of more than £350 million ($460m). Newer players are eager for a slice of the expanding pie. Continue reading →
Posted in News on August 23, 2024Premium Mixers Go Mainstream, Matching Upscale Spirits Trend
Of the massive mixer market in the U.S., a growing piece of the pie is premium mixers made to complement upscale spirits brands in cocktails. Continue reading →
Posted in News on September 22, 2023Premium Mixers Capitalize On Off-Premise Opportunity
Consumers are trading up across occasions and settings, opting for pricier craft drinks. Continue reading →
Posted in News on August 4, 2021Fever-Tree’s U.S. Sales Jump 23% In 2020
Amid increasing interest in the premium mixer category, U.K.-based Fever-Tree saw U.S. sales leap 23% to £58.5 million ($80m) last year, boosted by the rising home mixology trend. Continue reading →
Posted in News on February 1, 2021News Briefs for May 4, 2020
•Constellation Brands has formally raised its stake in Canadian cannabis producer Canopy Growth to 38.6% through an exercise of existing warrants. Continue reading →
Posted in News on May 4, 2020
