Tag Archive: Fireball

Control State Spirits Declines Moderate

News Briefs for September 3, 2025

Leading Whiskies In The U.S. Aim To Restore Momentum

After a bull run over the past 15 years, whisk(e)y volume in the U.S. has slowed, with Impact Databank estimating that the total category—including flavored whiskies—was down 2% to 73 million cases last year (excluding flavors, the whisk(e)y category stands at 54.5 million cases). Still, high-end Bourbons and ryes eked out value gains as consumers continue to reach for premium and-above brands. Continue reading →

Exclusive: High Noon, Crown Royal Push U.S. Spirits Market To 29th Straight Increase

While conditions have been difficult in the U.S. market over the past year, the spirits category posted its 29th consecutive annual gain by volume, with depletions up 2.5% to 306.6 million 9-liter cases, according to Impact Databank. Continue reading →

Flavored Whiskies Hit The Pause Button After Decade Of Rapid Growth

The flavored whisk(e)y segment, which has been a hot spot for whisk(e)y for years, cooled slightly for the first time in a decade last year. Continue reading →

Fireball Paces Whisk(e)y Category, Continuing Its Growth Run

While RTDs and Tequila have boomed the past few years, the whisk(e)y category has continued to churn forward, with overall volume nearing 59 million cases in 2023, excluding flavored offerings, up from 50 million cases in 2018, according to Impact Databank. Continue reading →