Tag Archive: Fireball
Exclusive: Whiskies, Tequilas, RTDs Front And Center On Impact’s “Hot Brands” List
Shanken’s Impact Newsletter has unveiled its annual list of “Hot Brands,” highlighting the best-performing brands from across the drinks industry. Continue reading →
Posted in News on March 16, 2023Exclusive: U.S. Spirits Market Climbs 6% In 2022, Boosted By RTDs
After a period of drastic market fluctuations brought on by the pandemic, the U.S. spirits category began to restore its equilibrium last year, as the on-premise roared back to health and the retail segment came back to Earth after two years of outsized gains. Continue reading →
Posted in News on January 3, 2023Flavored Whiskies Approaching 18 Million Cases In The U.S. This Year
Flavored whiskies continue to be a vibrant category in the U.S., with an array of brands and flavors connecting with consumers for a variety of drinking occasions. In 2021, the overall category was up 5%, cracking 17 million cases in the U.S. This year flavored whiskies are projected to approach a total of 18 million cases, according to Impact Databank. Continue reading →
Posted in News on December 22, 2022Flavored Whiskies, Part 1: Top Brands Driving Growth
Flavored whiskies have shown consistent growth over the past 15 years, rising from just a blip in the overall whisk(e)y category to a dynamic beverage alcohol segment on their own. Continue reading →
Posted in News on July 14, 2022U.S. Spirits Market Reaches New Record High At 260 Million Cases
Amid a global pandemic, an uneven economic recovery, supply chain constraints, and other challenges, the U.S. spirits market continues to churn forward, with premium and above brands at the vanguard. Continue reading →
Posted in News on January 3, 2022Market Watch: Sazerac Co. Rolls Out Malt-Based Fireball And Southern Comfort Variants
Hurdling beverage alcohol barriers, Sazerac Co. has teamed with Anheuser-Busch InBev (ABI) to extend two flavored whiskies—Fireball and Southern Comfort—with malt-based variants to propel them into thousands of new retail accounts. Continue reading →
Posted in News on June 25, 2021
