Tag Archive: Flecha Azul
Exclusive: Tequila, Whiskey, RTD Categories Lead Impact’s “Hot Prospects” Spirits List
Every year, Impact honors the fastest-growing smaller brands from the wine and spirits business with its “Hot Prospect” awards. Continue reading →
Posted in News on September 15, 2025Don Julio Drives Luxury Tequila Market To New Heights
A nearly 1-million-case surge by Diageo-owned Don Julio lifted Tequila’s above-$40 luxury tier to another year of growth in 2024, according to Impact Databank. Continue reading →
Posted in News on May 6, 2025WES Brands Taps Casamigos Vet Adam Rosen As CEO
WES Brands has appointed Adam Rosen as the company’s new CEO. Continue reading →
Posted in News on September 10, 2024WES Brands’ Aspen Vodka Opens New Carbon-Negative Distillery
Aspen Vodka, part of the WES stable of brands that also includes Flecha Azul Tequila, Fraser & Thompson Whiskey, and BSB Flavored Whiskey, opened its new 18,000-square-foot distillery last month. Continue reading →
Posted in News on July 16, 2024Rising Spirits Player WES Brands Expecting To More Than Double Its Business This Year
Texas-based WES Brands is seeing its celebrity-focused strategy pay off as it projects volume to more than double in size this year across a portfolio including Flecha Azul Tequila (in partnership with Mark Wahlberg), BSB Flavored Whiskey (with Jamie Foxx), and Fraser & Thompson Whiskey (with Michael Bublé). Continue reading →
Posted in News on February 7, 2024Heaven Hill, WES Brands To Collaborate On New Spirits Innovation
Heaven Hill Brands and WES Brands—the parent company of Flecha Azul Tequila and BSB Flavored Whiskey—are collaborating on a new spirits innovation set to launch in the coming weeks. Continue reading →
Posted in News on August 24, 2023
