Tag Archive: Fresca
Trade Groups Adopt Principles For Marketing Crossover Alcohol Products
The WSWA, DISCUS, FMI-The Food Industry Association, and the National Association of Convenience Stores have issued a joint statement affirming their commitment to responsible marketing and merchandising of crossover alcohol products, i.e. drinks that share branding with non-alcoholic products. Continue reading →
Posted in News on June 18, 2024Spirits-Based RTDs, Part 2: New Competitors Flock To Burgeoning Category
In the first part of this feature, we checked in on year-to-date growth from some of the top brands in the ascendant RTD market, which is projected to total almost 60 million cases this year, according to Impact Databank. Continue reading →
Posted in News on December 5, 2023Retailers See Massive Influx Of RTD Products As Category Booms
With the explosion of spirits-based RTDs into a 40-million-case category in the U.S., according to Impact Databank, retailers are eager to capitalize on the upswing, garnering sales increases from both established brands and newcomers alike. Continue reading →
Posted in News on August 7, 2023Constellation Brands Up 6% In Q1, As Beer Drives Gains
Constellation Brands has posted sales up 6% to $2.5 billion for its fiscal first quarter ended in May, lifted by solid gains across its beer portfolio. Continue reading →
Posted in News on June 30, 2023News Briefs for April 24, 2023
•Patrón has released El Cielo, the latest luxury Blanco Tequila from the Bacardi Ltd brand. Continue reading →
Posted in News on April 24, 2023Constellation Partners With Coca-Cola To Target Premixed Cocktail Market
Constellation Brands has struck a deal with Coca-Cola to target the booming premixed cocktail category through the latter’s Fresca brand. Continue reading →
Posted in News on January 6, 2022
