Tag Archive: Gran Centenario
Proximo Sees “Sustained Category Momentum” In Tequila
Proximo Spirits parent Grupo Cuervo says broad momentum in the Tequila category is continuing this year, even as trade tensions and heightened competition make for a challenging market. Continue reading →
Posted in News on July 24, 2025Exclusive: Mauricio Vergara Named CEO Of Proximo Spirits
Industry veteran Mauricio Vergara has been appointed CEO of Grupo Cuervo’s Proximo Spirits, effective July 1. Continue reading →
Posted in News on March 27, 2025Cuervo Posts $2.2 Billion In Sales, With Higher-End Tequilas Lifting Margins
Grupo Cuervo saw net sales slip 3% to $2.2 billion organically at constant currency last year on volume down 6% to 25 million cases. Continue reading →
Posted in News on February 27, 2025Proximo’s Higher-End Tequilas Boost U.S. Sales
Higher volumes of upscale Tequilas like 1800, Gran Coramino, and Gran Centenario have boosted Proximo Spirits in the U.S. lately, as parent company Grupo Cuervo posted global third-quarter sales of $553 million. Continue reading →
Posted in News on October 24, 2024News Briefs for June 5, 2024
•Proximo Spirits is extending its Gran Centenario Tequila brand at the high end with Gran Centenario Gallardo, honoring its founder Don Lázaro Gallardo. Continue reading →
Posted in News on June 5, 2024Tequila, RTDs Boost Cuervo In The U.S.
A solid performance in the Tequila and RTD segments boosted Grupo Cuervo in the U.S. in the first quarter of the year, even as currency fluctuations and challenging conditions in some global markets impacted its overall results. Continue reading →
Posted in News on April 25, 2024
