Tag Archive: Grey Goose
As Growth Slows, Imported Vodka Marketers Fight Off Rival Categories With Innovation Flurry
As America’s whisk(e)y boom continues and domestic offerings such as New Amsterdam and Tito’s dominate growth in the vodka category, imported vodka’s meteoric rise has slowed considerably. Continue reading →
Posted in News on April 10, 2014News Briefs for December 18, 2013
•Diageo is amping up Bulleit Bourbon’s marketing spend as the Impact “Hot Brand” targets international expansion. Continue reading →
Posted in News on December 18, 2013News Briefs for November 5, 2013
•Bacardi’s Grey Goose has formed a new, three-year marketing partnership with PGA Tour golf. Continue reading →
Posted in News on November 5, 2013EXCLUSIVE: Grey Goose Embarks On Multi-Million Dollar Global Campaign
Bacardi is launching a multi-million dollar global ad campaign for Grey Goose vodka, “Fly Beyond.” Continue reading →
Posted in News on October 7, 2013EXCLUSIVE: Robert Furniss-Roe On Bacardi USA’s Diversification
In the latest issue of Impact, Bacardi North America president Robert Furniss-Roe and key members of the Bacardi USA team—including senior vice president and chief marketing officer Juan Rovira; vice president, managing director, rum Toby Whitmoyer; vice president-brand managing director, vodka Shane Graber; and vice president-brand managing director, Dewar’s Arvind Krishnan—discuss Bacardi’s ongoing efforts to diversify and grow its portfolio via investment and innovation. Continue reading →
Posted in News on March 21, 2013News Briefs for July 26, 2012
•Bacardi is supporting Grey Goose with a new “summer consumer engagement program” that features a range of regionally inspired punch recipes. Continue reading →
Posted in News on July 26, 2012
