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Tag Archive: Grey Goose

Competition Intense As Marketers Vie To Carve Up Vodka’s Expanding Pie

With growth of 4.8% last year to 66 million cases, according to Impact Databank, the vodka category remains not only the largest spirits segment in the U.S. market by far, but also arguably the hottest. Continue reading →

Posted in News on July 19, 2012

News Briefs for April 11, 2012

•Pernod Ricard USA has expanded its Hiram Walker liqueur and Seagram’s gin ranges with the launch of Hiram Walker Whipped Cream liqueur and Seagram’s Pineapple Twisted Gin, respectively. Continue reading →

Posted in News on April 11, 2012

Bacardi Planning New-Product Blitz

Just days after naming a new global chief executive, Bacardi says it’s planning a raft of new products for the U.S. market. Continue reading →

Posted in News on March 15, 2012

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