Tag Archive: Grey Goose
News Briefs for February 24, 2021
•Grey Goose has unveiled Essences, a new range of vodkas infused with real fruit and cold-distilled botanicals. Continue reading →
Posted in News on February 24, 2021Bacardi Taps Diageo Veteran Parker To Lead Marketing For Grey Goose And Patrón
Bacardi Ltd has named Kathy Parker as CMO of Grey Goose vodka and Patrón Tequila. Continue reading →
Posted in News on February 24, 2020Leading Vodka Brands Tap Innovation To Bolster Growth, As Smirnoff Maintains Slim Lead
“While vodka has slowed down, Tito’s remains on fire,” says Eddie Cruz, owner of six-store Miami retail chain Jensen’s Liquors. Continue reading →
Posted in News on January 16, 2020News Briefs for November 22, 2019
•Diageo has launched the latest seasonal Captain Morgan offshoot, Gingerbread Spiced. Continue reading →
Posted in News on November 22, 2019Lee Applbaum Steps Down As CMO Of Patrón And Grey Goose
Lee Applbaum, global CMO of Patrón and Grey Goose at Bacardi Ltd, will resign his position as of August 31. Continue reading →
Posted in News on July 30, 2019Vodka’s Super-Premium Leaders Aim To Reignite The Category
While vodka’s high end has faced challenges from whiskies and premium-priced domestic brands like Tito’s, the top upscale imported offerings combined to achieve positive volume growth last year. Continue reading →
Posted in News on July 23, 2019
