Tag Archive: Grey Goose
Vodka’s Super-Premium Leaders Aim To Reignite The Category
While vodka’s high end has faced challenges from whiskies and premium-priced domestic brands like Tito’s, the top upscale imported offerings combined to achieve positive volume growth last year. Continue reading →
Posted in News on July 23, 2019News Briefs for June 4, 2019
•Kentucky Peerless Bourbon, Old Charter Oak from Buffalo Trace, Fourgate 11-year-old Bourbon, and a host of other new offerings are featured in Whisky Advocate’s latest whiskey roundup. Continue reading →
Posted in News on June 4, 2019Interview, Part 2: Lee Applbaum On The New Strategy For Grey Goose
Following its acquisition of Patrón last year, new owner Bacardi appointed Lee Applbaum, the Tequila brand’s CMO, as the new marketing chief for Grey Goose.
Posted in News on May 14, 2019Bacardi Turns Up The Volume On Grey Goose With Its “Live Victoriously” Campaign
Today, Bacardi launches its new brand platform for Grey Goose, “Live Victoriously.” Continue reading →
Posted in News on April 17, 2019News Briefs for March 22, 2019
•Grey Goose has named MullenLowe U.S. as its creative agency of record, responsible for a new creative platform covering a range of channels including TV, print, and out-of-home. Continue reading →
Posted in News on March 22, 2019Top Vodka Brands Go On Offense With New Innovations, Campaigns
Much of the attention in the U.S. vodka category has been centered on the meteoric rise of Tito’s, which continues to soar, advancing by an estimated 22% to 7.4 million cases last year, according to Impact Databank. Continue reading →
Posted in News on January 30, 2019
