Tag Archive: Grey Goose
Vodka Inches Upward, With Tito’s, Deep Eddy Carrying The Momentum
With growth concentrated among a relatively small cluster of brands, competition remains stiff in the U.S. vodka category. Continue reading →
Posted in News on April 24, 2018Leading Vodka Brands Reload To Take On Tito’s Challenge
Even as consumers continue to gravitate toward brown spirits, vodka remains the spirits industry’s undisputed champion, accounting for roughly one-third of the total market. Continue reading →
Posted in News on January 9, 2018News Briefs for May 30, 2017
•Bacardi Ltd. is launching a new limited edition of Grey Goose vodka to commemorate the brand’s 20th anniversary. Continue reading →
Posted in News on May 30, 2017Top Luxury Vodkas Look For Turnaround
It’s been a tough ride for super-premium vodka in the U.S. market lately, with brands above $25 a 750-ml. declining by a collective 6% last year, according to Impact Databank. Continue reading →
Posted in News on August 16, 2016Empire Strikes Back, Extending Partnership With Moët Hennessy USA In New York
Moët Hennessy USA has extended its alliance with Empire Merchants via a long-term contract for the New York market, giving Empire a boost six months after the distributor was dealt a severe blow with the loss of the Bacardi business. Continue reading →
Posted in News on July 26, 2016Exclusive: Mike Dolan And Swizz Beatz On Bacardi’s New Cultural Platform
Earlier this week, Bacardi Ltd. announced a new alliance with artist and entrepreneur Swizz Beatz intended to position its brands front-and-center with the younger consumer demographic. Under the multi-year partnership, Beatz, who has previously worked with Reebok, Christian Louboutin, Aston Martin and other brands, will assume the title of global chief creative for culture, and be involved in marketing, advertising, innovation and selling platforms across the entire Bacardi portfolio. In this exclusive interview, Bacardi CEO Mike Dolan and Beatz spoke from Shanghai with SND senior editor Daniel Marsteller, discussing their goals for the new project. Continue reading →
Posted in News on July 14, 2016
