Tag Archive: Grey Goose
Bacardi Merges Global Creative, Digital And Media Duties With BBDO, OMD
Bacardi Ltd. is consolidating the creative, digital and media operations for its core portfolio via a new partnership with BBDO Worldwide and Omnicom Group’s OMD Worldwide. Continue reading →
Posted in News on April 16, 2015As Upscale Vodka Race Tightens, Belvedere Launches Major Global Ad Push
With much of the dynamism in the U.S. drinks market currently centered on brown spirits, the high-end imported vodka market has been finding progress tougher to achieve. Continue reading →
Posted in News on December 16, 2014Grey Goose To Enter Hybrid Product Arena With Cognac-Blended Vodka, VX
Bacardi USA will extend Grey Goose with the launch of a new Cognac-laced vodka called VX beginning September 1. Continue reading →
Posted in News on August 15, 2014News Briefs for June 3, 2014
•Jackson Family Wines’ Kendall-Jackson brand has extended its K-J Avant tier with a new red blend and Sauvignon Blanc. Continue reading →
Posted in News on June 3, 2014As Competition Intensifies, Grey Goose Looks To Reignite Growth
Long one of the drinks industry’s most revered brands, Bacardi Ltd.’s Grey Goose has seen growth slow in recent years, and the upscale vodka label is now confronting perhaps its staunchest challenges to date in the form of intensifying competition in the vodka category and consumers’ tilt toward brown spirits. Continue reading →
Posted in News on May 15, 2014Grey Goose Extends With Melon Flavor
Bacardi is introducing a new flavor extension for Grey Goose, set to roll out this spring. Continue reading →
Posted in News on April 16, 2014
