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Tag Archive: Hakushu

Japanese Whisky Makers Look To Lock In Standards As Growth Continues

Japanese whiskies have been among the most sought-after bottlings in the global whisky market in recent years, with the category gaining interest among both the connoisseur set and more casual consumers, even as supply constraints have put limits on growth. Continue reading →

Posted in News on March 27, 2025

House Of Suntory Debuts Anniversary Campaign, Preps Limited Edition Whiskies

House of Suntory is celebrating its 100th anniversary with a new campaign featuring actor Keanu Reeves and a debut ad creative directed by Sofia Coppola. Continue reading →

Posted in News on May 25, 2023

Suntory Pouring $77 Million Into Japanese Whisky Distilleries

Suntory is investing a planned $77 million over the next two years to boost operations and the visitor experience at its Japanese whisky distilleries as global demand continues to rise. Continue reading →

Posted in News on February 10, 2023

Beam Suntory To Halt Sales Of Two High-End Japanese Whiskies Amid Shortage

With Japanese whisky surging in recent years and pressuring supply, Beam Suntory is set to temporarily discontinue its luxury-level Hakushu 12-year-old and Hibiki 17-year-old labels due to production constraints. Continue reading →

Posted in News on June 25, 2018

Beam Suntory’s Sales Rise On The Strength Of Its Bourbon Range

Beam Suntory, the spirits arm of Japanese conglomerate Suntory Ltd., achieved a mid-single digit sales increase in the first nine months of 2016. Continue reading →

Posted in News on November 4, 2016

Japanese Whisky Demand Soars In U.S., Straining Supply

As brown spirits of all kinds continue to boom, Japanese whisky is quickly gaining traction in the U.S., putting pressure on producers to ramp up their output. Continue reading →

Posted in News on November 1, 2016

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