Tag Archive: Heaven Hill
News Briefs for March 22, 2024
•The 16th Els for Autism Pro Am took place on Monday, March 18 at Old Palm Golf Club in Palm Beach Gardens, Florida, raising $825,000 for charity. Continue reading →
Posted in News on March 22, 2024News Briefs for March 20, 2024
•Breakthru Beverage Group is adding Casa Maestri Tequila to its portfolio nationally. Continue reading →
Posted in News on March 20, 2024Major Spirits Players Invest Behind Their Craft Brands
Among the thousands of craft distilleries launched in the U.S. over the past decade, a select few have gained enough traction to be able to sell to a larger firm, including some of the biggest players in the drinks business. Continue reading →
Posted in News on March 15, 2024Heaven Hill Debuts New TV Spots For Deep Eddy
Heaven Hill Brands is backing Deep Eddy vodka with a new “Fun in a Bottle” campaign that debuted last night during the Los Angeles Lakers and Golden State Warriors NBA broadcast on TNT. Continue reading →
Posted in News on February 23, 2024Fireball Paces Whisk(e)y Category, Continuing Its Growth Run
While RTDs and Tequila have boomed the past few years, the whisk(e)y category has continued to churn forward, with overall volume nearing 59 million cases in 2023, excluding flavored offerings, up from 50 million cases in 2018, according to Impact Databank. Continue reading →
Posted in News on February 5, 2024Flavored Whisk(e)y Marketers Focus On Seasonal Rollouts
In the second part of our look at the flavored whiskies category, marketers tell SND that a seasonal focus is playing a bigger role lately in the sector, which is projected to reach a new record at 18.25 million cases this year, according to Impact Databank. Continue reading →
Posted in News on December 13, 2023
