Tag Archive: Herradura
Tapping The Whiskey Boom, Brown-Forman Sees U.S. Sales Rise By 6% In Full-Year Results
Brown-Forman reported 6% underlying net sales growth in the U.S. for its fiscal year ended April 30, as the company continued to ride the U.S. whiskey boom. Continue reading →
Patrón’s Growth Continues Despite New Challengers At Tequila’s Luxury End
Patrón, which pioneered the U.S. market’s thriving luxury Tequila segment, is now facing competition from a bevy of high-end entrants including Don Julio, Avión, Casamigos and others. Continue reading →
Posted in News on May 16, 2016News Briefs for November 20, 2015
•Brown-Forman is introducing the latest addition to Tequila Herradura’s annual small-batch Colección de la Casa, Reserva 2015 Directo de Alambique. Continue reading →
Posted in News on November 20, 2015Special Report, Part 1: Luxury Tequila’s Robust Growth Takes Category To New Heights
Tequila, perhaps more than any other spirits category, has undergone a dramatic transition within the U.S. market over the past two decades. Continue reading →
Brown-Forman Targets On-Premise With Upscale Herradura Ultra
Brown-Forman has launched Herradura Ultra, a new super-premium Tequila entry. Continue reading →
Posted in News on June 10, 2015Jack Daniel’s, High-End Whiskies Propel Brown-Forman To Double-Digit U.S. Sales Growth
Driven by its flagship Jack Daniel’s franchise and its array of fast-rising upscale whiskey entries, Brown-Forman posted double-digit sales growth in the U.S. market in its recently completed fiscal year. Continue reading →
Posted in News on June 3, 2015
