Tag Archive: High Noon
Spirits Trends Improve In Control States
After a 2% decrease through the first half of the year, spirits volumes rose 1.6% in control states in the month of July, slowing the year-to-date decline to a more modest 1.2%, according to NABCA. Spirits had declined 0.9% in control states in 2024, but the overall spirits market managed a 1.3% increase last year, according to Impact Databank—due primarily to the continued growth in pre-packaged cocktails and Tequila. Continue reading →
Interview, Part 2: Britt West, Chief Commercial Officer, Gallo
In the second part of our interview, Gallo chief commercial officer Britt West discusses the company’s growing spirits portfolio, the outlook for High Noon, and how the California-based drinks giant—with wine volume of 85 million cases and spirits volume of 37 million cases—is taking on the challenge of recruiting the next generation of consumers. Continue reading →
C-Stores Emerge As Growth Channel For The Spirits Category
While still a relatively small channel for spirits, c-stores have been top performers of late. “The data highlights a significant consumer trend toward convenience and on-the-go options,” says WSWA executive vice president Michael Bilello. “Pre-mixed cocktails and agave spirits are leading the growth.” Continue reading →
Posted in News on May 23, 2025Reyes Adds High Noon In California
In case you missed Friday’s news alert, leading beer wholesaler Reyes Beverage Group—part of Reyes Holdings, with annual revenue of $40 billion—continues to build on its fast-growing portfolio of wine and spirits in California, adding Gallo’s High Noon in the Golden State, effective July 1. Continue reading →
Posted in News on April 8, 2025Reyes Adds High Noon To Burgeoning California Stable
Leading beer wholesaler Reyes Beverage Group—part of Reyes Holdings, with annual revenue of $40 billion—continues to build on its fast-growing portfolio of wine and spirits in California, adding Gallo’s High Noon in the Golden State, effective July 1. Continue reading →
Posted in News on April 4, 2025Exclusive: Tequila, RTDs Lead The Way Among Impact’s “Hot Brand” Spirits
Each year, Shanken’s Impact Newsletter honors the best-performing brands across the industry with its “Hot Brand” awards. Continue reading →
