Tag Archive: High Noon

Top Vodkas Aim To Hold Share Amid Challenge From RTDs

Competition Ramps Up In Fast-Growing RTD Category

It’s no secret that RTDs continue to drive the lion’s share of growth in the U.S. spirits market, and the trend continued at full volume last year. Continue reading →

Exclusive: High Noon, Crown Royal Push U.S. Spirits Market To 29th Straight Increase

While conditions have been difficult in the U.S. market over the past year, the spirits category posted its 29th consecutive annual gain by volume, with depletions up 2.5% to 306.6 million 9-liter cases, according to Impact Databank. Continue reading →

Impact Databank: RTDs And Tequila Resilient As Spirits Market Slows

As the U.S. spirits market continues to normalize post-pandemic, growth has slowed this year but will remain in positive territory, according to the 2024 edition of The U.S. Spirits Market: Shanken’s Impact Databank Review & Forecast. Continue reading →

Interview, Part 2: Spirit of Gallo EVP And GM Britt West

In the second part of our interview, Spirit of Gallo executive vice president and general manager Britt West discusses the latest offerings from High Noon and the rest of the RTD stable, on-premise growth for the company, and potential portfolio additions looking ahead. Continue reading →

Interview, Part 1: Britt West, EVP And General Manager, Spirit Of Gallo

In addition to being the largest wine marketer both in the U.S. and worldwide, Gallo is now a force in spirits as well, with its Spirit of Gallo division ranking third among all spirits marketers in the U.S. in volume terms according to Impact Databank, after only Diageo and Sazerac, with a market share of approximately 11.5%. Continue reading →