Tag Archive: High Noon
News Briefs for May 24, 2022
•Spirit of Gallo’s High Noon Sun Sips has extended its Sun’s Up marketing campaign with new 30-, and 15-second spots, all created by Austin, Texas-based creative agency Preacher. Continue reading →
Posted in News on May 24, 2022Market Watch: Hard Seltzer Players Eye On-Premise Expansion
After gaining a massive customer base at the retail level, hard seltzers have been gaining steam on-premise, both on beer lists and as an ingredient on cocktail menus, and that’s accelerating as more restaurants and bars reopen after Covid-19 closures. Continue reading →
Posted in News on May 13, 2022Gallo: High Noon Could Become Largest Spirits Brand In The U.S. This Year
E.&J. Gallo, the largest winemaker worldwide, has quietly grown into a spirits giant over the past decade, expanding from its initial E.&J. Brandy to field a portfolio including a host of labels at a variety of price points. Continue reading →
Posted in News on March 10, 2022Tequila, Irish Whiskey, Premixed Cocktails Drive Spirits’ Control State Growth
Spirits volumes in control states rose by a solid 4% in the month of November to bring year-to-date growth down slightly to a cumulative 4.6%, according to NABCA. Continue reading →
Posted in News on January 5, 2022Spirits-Based Cocktails Projected At Nearly 20 Million Cases In The U.S. This Year
While some drinks categories were clearly disrupted by the pandemic, others have only picked up speed over the past two years. One of the biggest winners has no doubt been spirits-based RTDs. Continue reading →
Posted in News on November 15, 2021Control State Spirits Volumes Slip In July, But Rise 6% In The Year-to-Date
Spirits volumes in control states fell 2.2% in the month of July to bring year-to-date growth down to a cumulative 6%, according to NABCA. Continue reading →
Posted in News on August 27, 2021
