Tag Archive: Ilegal
Mezcal Marketers Look To Reignite Growth
After a long-term growth run in the U.S. the mezcal category stalled over the past two years, registering 580,000 cases in 2024 on a 55,000-case decline, according to Impact Databank. Continue reading →
Bacardi’s Take On On-Premise Trends Heading Into 2025
While wholesalers tell SND that consumers continue to be cautious in the on-premise so far this holiday season, the hope for 2025 is that improving consumer confidence leads to a rising tide across the nation’s restaurants and bars. Continue reading →
Posted in News on December 19, 2024News Briefs for September 6, 2024
•Diageo has released Baileys Cinnamon Churros, the latest limited time offering from the Irish Cream brand. Continue reading →
Posted in News on September 6, 2024Mezcal On Track For Further Gains, Despite Short-Term Slowdown
While still a fraction of the size of Tequila, the dominant agave spirit, mezcal is benefiting from an influx of new brands and extensions, catering to both category aficionados and first time drinkers. Continue reading →
Posted in News on February 14, 2024Report: Bacardi Eyes Purchase Of Ilegal Mezcal
Bloomberg reports that Bacardi is closing in on a deal to acquire the Ilegal mezcal brand, with the price expected to be less than $200 million. Continue reading →
Posted in News on May 31, 2023Report: Private Equity Group L Catterton Eyeing Ilegal Mezcal Acquisition
Private equity firm L Catterton is reportedly in advanced talks to acquire leading mezcal brand Ilegal. Continue reading →
Posted in News on February 24, 2023
