Tag Archive: Impact
Exclusive: Impact’s “Blue Chip Brands” Highlight The Market’s Most Valuable Players
Each year, Impact honors the best performing wine, spirits, and beer brands in the U.S. market over the long term with its “Blue Chip Brands” honor roll. Continue reading →
Posted in News on October 26, 2022Tequilas, Whiskies, RTDs Lead The Way Among Impact’s “Hot Prospects”
Each year, Impact’s annual roster of “Hot Prospect” brands recognizes the up-and coming labels across the drinks business. Continue reading →
Posted in News on September 13, 2022The 46th Annual Impact Marketing Seminar And 41st Annual New York Wine Experience Sell Out, As M. Shanken Kicks Off The Fall Events Season
With the fall events season soon upon us, M. Shanken Communications, Inc., New York, has announced that the 46th Annual Impact Marketing Seminar and weekend packages for Wine Spectator’s 41st Annual New York Wine Experience have both sold out. The waiting list remains open for both events, and limited individual tickets for the Wine Experience’s grand tastings are still available. Continue reading →
Posted in News on August 16, 2022Impact Databank: U.S. Wine Market Projected To Slip By Volume, Rise By Value This Year
Faced with an uncertain economy and fierce competition from the proliferation of RTDs, as well as the continued strength of Tequila and whisk(e)y, U.S. wine market volume is projected to decline in 2022 for the second straight year, according to The U.S. Wine Market: Shanken’s Impact Databank Review & Forecast, 2022 Edition. Continue reading →
Posted in News on July 20, 2022Irish Whiskey Weathers The Pandemic, Tops 5 Million Cases In The U.S.
The year 2020 had marked the first decline for Irish whiskey consumption in the U.S. in nearly a quarter-century, as the category was hit especially hard by on-premise shutdowns associated with the pandemic. Continue reading →
Posted in News on March 28, 2022Exclusive: California Wines, Sparklers Lead The Way Among Impact’s “Hot Brands”
A total of 35 wine labels earned Impact “Hot Brand” awards this year across the domestic and import categories. Continue reading →
Posted in News on March 22, 2022
