Tag Archive: Impact
Impact Databank: American Whiskey Accelerates, Fueled By Super-Premium Brands
The market for Bourbon, Tennessee whiskey, and other straight American whiskies surpassed 27 million 9-liter cases domestically in 2021 for the first time in over 40 years. Continue reading →
Posted in News on March 15, 2022Exclusive: Impact’s Spirits “Hot Brands” Propelled By Tequila, Whiskey, RTD Cocktails
Shanken’s Impact Newsletter has unveiled its annual list of “Hot Brands,” highlighting the fastest-growing brands from across the drinks industry. Continue reading →
Posted in News on March 15, 2022Spirits’ Premium Tier Leads Off-Premise Value Upward
After gathering momentum in 2020 due to a pandemic-related 5.5% surge, the U.S. spirits market decelerated to 2% growth in volume terms last year, marking its 26th consecutive annual gain, according to Impact Databank. Continue reading →
Posted in News on January 21, 2022Top Vodkas: Tito’s Hits 11 Million Cases In 2021, Absolut Returns To Growth
Vodka continues to be a battleground in the U.S., as a host of competitors vie to take share from leading player Tito’s, which reached another milestone last year. Continue reading →
Posted in News on January 13, 2022Off-Premise Update: Retail Sales Slow Against Tough Comps
Off-premise growth for the drinks industry has moderated lately as marketers navigate fluctuating conditions across the country. Continue reading →
Posted in News on December 22, 2021Exclusive: Impact Salutes The Drinks Industry’s “Blue Chip” Brands
Each year, Impact recognizes the drinks industry’s best long-term performers with its “Blue Chip” Brands. Continue reading →
Posted in News on November 3, 2021
