Tag Archive: Jagermeister
Exclusive: Jägermeister Unveils $15M Campaign, Targeting U.S. Turnaround
After a difficult period in which it’s been under siege from new competitors in its core on-premise shot occasion, Jägermeister is going back on the offensive this spring with a new $15 million above-the-line campaign and packaging update aimed at reclaiming its former position as the top liqueur brand in the U.S. market. Continue reading →
Posted in News on March 22, 2017News Briefs for October 18, 2016
•Beam Suntory has revealed plans to pour $1 billion into its Kentucky Bourbon operations over the next five years. Continue reading →
Posted in News on October 18, 2016News Briefs for June 24, 2016
•California-based Hyde de Villaine (HdV) has purchased a 33.5-acre estate in Napa Valley that comprises 24 acres of vineyard, a 3,750-square-foot winery and residence. Continue reading →
Posted in News on June 24, 2016Liqueurs’ Longtime Leaders Struggling Amid Changing Tastes
With a thriving cocktail culture radiating from key urban centers to more up-and-coming markets around the country, the U.S. liqueurs category is poised for strong growth going forward. Continue reading →
Posted in News on December 23, 2015Jägermeister Completes Acquisition Of Sidney Frank Importing Co.
Germany’s Mast-Jägermeister has completed its acquisition of 100% of the stock of Sidney Frank Importing Co. (SFIC), its former U.S. importer. Continue reading →
Posted in News on August 3, 2015News Briefs for February 26, 2015
•Robert Parker has announced that he will cease reviewing Bordeaux en primeur wines beginning with the 2014 vintage. Continue reading →
Posted in News on February 26, 2015
