Tag Archive: Jim Beam
News Briefs for September 3, 2014
•Terlato Wines is augmenting its Italian portfolio with the addition of Tuscany’s Cecchi range, effective January 1, 2015. Continue reading →
Posted in News on September 3, 2014On The Rise: Bourbon Marketers Hiking Prices Amid Category Renaissance
While Bourbon enjoyed solid volume growth in 2013—the category was up by 3% to 17.2 million cases in the U.S., according to Impact Databank—progress appears to have been even more significant on the value side of the equation. Continue reading →
Posted in News on September 2, 2014News Briefs for July 2, 2014
•Beam Suntory is planning the launch of a host of new whiskies under its Jim Beam Signature Craft brand. Continue reading →
Posted in News on July 2, 2014Whiskey Shortages? Not at Beam Suntory, Reports Whisky Advocate
On May 8, Buffalo Trace sent a media-wide press release that detailed looming Bourbon shortages. Continue reading →
Posted in News on June 11, 2014Impact Databank: Jim Beam Riding High, But Red Stag Takes A Step Back
Credited with reinvigorating the Jim Beam brand and launching the flavored whiskey craze across the U.S. spirits market, Red Stag by Jim Beam saw its upswing interrupted last year. Continue reading →
Posted in News on April 2, 2014News Briefs for January 29, 2014
•Jim Beam Bourbon has lined up new celebrity support for its global “Make History” campaign, first announced last fall. Continue reading →
Posted in News on January 29, 2014
