Tag Archive: Jim Beam
Fireball Paces Whisk(e)y Category, Continuing Its Growth Run
While RTDs and Tequila have boomed the past few years, the whisk(e)y category has continued to churn forward, with overall volume nearing 59 million cases in 2023, excluding flavored offerings, up from 50 million cases in 2018, according to Impact Databank. Continue reading →
Posted in News on February 5, 2024High Noon, Tito’s Propel Growth Among Top 10 Spirits Brands
The U.S. market’s top 10 spirits brands totaled 81.2 million 9-liter cases collectively last year, according to Impact Databank, accounting for nearly 30% of the overall spirits category. Continue reading →
Posted in News on September 14, 2023Beam Suntory Posts First-Half Sales Up 10%, Sees U.S. Market Improving
Beam Suntory saw 10% growth in the first half of the year, as the company said strong growth in its Asia Pacific and International segments “helped balance out a challenging market in North America, which was flat versus the first half last year as the business contends with a slowdown in consumer demand in the U.S. and the category resets post-Covid.” Continue reading →
Posted in News on August 16, 2023Mid-Year Update: The Leading Whiskies In The U.S., Part 1
Total whisk(e)y volume in the U.S. expanded by six million 9-liter cases from 2017-2022, according to Impact Databank, reaching 58.5 million cases last year. Continue reading →
Posted in News on August 14, 2023Whisky Advocate: With Clermont Steep, Beam Takes On American Single Malt
American single malt has always been the province of craft distillers, but as the style has begun raising its profile in recent years, American whiskey’s biggest names have entered the fray. Continue reading →
Posted in News on May 17, 2023Jim Beam Rolls Out Fresh Global Campaign, New Packaging
Beam Suntory has kicked off “People are Good for You,” a new global marketing campaign for Jim Beam. Continue reading →
Posted in News on May 2, 2023
