Tag Archive: Johnnie Walker
Johnnie Walker Master Blender Jim Beveridge Talks Scotch And Select Cask Range
Earlier this fall, Diageo announced its “Joy Will Take You Further” campaign, the biggest marketing reboot for Johnnie Walker in 15 years. Continue reading →
Posted in News on November 3, 2015News Briefs for September 25, 2015
•Pernod Ricard is officially launching a new core expression, The Glenlivet Founder’s Reserve, in the U.S. Continue reading →
Posted in News on September 25, 2015Johnnie Walker Launches Biggest Ad Campaign In Brand’s History
Diageo has unveiled what it calls its “largest-ever” global marketing push behind its Johnnie Walker Scotch whisky brand. Continue reading →
Posted in News on September 17, 2015EXCLUSIVE: Johnnie Walker Unveils New “Select Casks” Project With Rye Finished Whisky
Diageo will debut a new limited edition Johnnie Walker Select Casks series of special wood-finished whiskies this fall, beginning with Johnnie Walker Select Casks: Rye Cask Finish. Continue reading →
Posted in News on July 8, 2015Diageo Shares Spike On Talk Of Moët Hennessy Taking Back Stake
Diageo’s shares spiked early in yesterday’s trading on the New York Stock Exchange, amid rumors that Moët Hennessy was seeking to buy back the 34% stake that Diageo owns. Continue reading →
Posted in News on June 18, 2015EXCLUSIVE: Diageo North America President Larry Schwartz To Retire After Illustrious 40-Year Drinks Industry Career
Diageo North America president Larry Schwartz has announced his retirement, 40 years to the day after he began his illustrious career in the drinks industry. Continue reading →
Posted in News on June 15, 2015
