Tag Archive: Johnnie Walker
Exclusive: Value Growth Among The World’s Top 100 Spirits Brands
Impact’s exclusive report on the world’s 100 most valuable spirits brands in 2014 reveals that the flavor craze that has contributed to vodka’s growth for over a decade has essentially shifted to whiskies and liqueurs. Continue reading →
Posted in News on March 12, 2015Diageo To Unveil “Smart” Bottle For Johnnie Walker Blue
Diageo has collaborated with printed electronics and “smart systems” developer Thin Film Electronics ASA on a new “smart bottle” for Johnnie Walker Blue Label. Continue reading →
Posted in News on February 25, 2015Exclusive: Challenging Year For Top 100 Spirits Brands, But Bourbon Rides High
Impact’s exclusive report on the top 100 premium spirits brands worldwide reveals that 2014 was a challenging year for the industry’s biggest-volume players. Continue reading →
Posted in News on February 23, 2015News Briefs for February 10, 2015
•Diageo is launching its second annual collector’s edition of Johnnie Walker Scotch whisky in celebration of the Lunar New Year. Continue reading →
Posted in News on February 10, 2015Diageo’s First Half Profit Falls By 18% As Most Top Brands Suffer Sales Declines
Diageo’s net profit fell by 18% in its fiscal first half (ended December 31, 2014), as the drinks giant’s North American sales slipped by 2% and its struggles in Asia continued. Continue reading →
Posted in News on January 29, 2015Diageo Debuts New Global Campaign Touting Johnnie Walker’s Upscale Tiers
Diageo is backing its Johnnie Walker Scotch whisky brand with an ambitious new global advertising campaign focused on four of the brand’s upscale expressions. Continue reading →
Posted in News on October 30, 2014
