Tag Archive: Johnnie Walker
News Briefs for November 28, 2012
•Johnnie Walker has unveiled a new travel-focused range, the Explorers’ Club Collection. Continue reading →
Posted in News on November 28, 2012Diageo Targets Hispanic Males With Johnnie Walker Black Push
Diageo’s Johnnie Walker blended Scotch whisky brand is aiming to trade Hispanic-American male consumers up to its Black Label offering with an ambitious new campaign including advertising, multiple celebrity endorsements, events and partnerships with leading charitable organizations. Continue reading →
Posted in News on October 5, 2012Scotch Exports To U.S. Rise 13% In First Half
The Scotch whisky category kept up its brisk pace in the U.S. market over the first half of 2012, with shipments jumping 13% to £303.6 million ($490m). Continue reading →
Posted in News on October 2, 2012News Briefs for September 10, 2012
•Diageo is launching a global ad campaign for its Johnnie Walker blended Scotch whisky this week, entitled “Where Flavor Is King.” Continue reading →
Posted in News on September 10, 2012Johnnie Walker, Cîroc Lead 6% Diageo Sales Increase In U.S.
Volumes rose by just 1% in Diageo’s U.S. business in the 12 months through June, but a surge into higher pricing tiers—led by Johnnie Walker and Cîroc—helped the drinks giant post 6% net sales growth in both the U.S. and its North America region for its full fiscal year. Continue reading →
Posted in News on August 23, 2012Diageo To Pour $1.54B Into Scotch Production
Days after top global rival Pernod Ricard announced a number of upgrades to its Scotch whisky production capacity, Diageo says it’s set to invest $1.54 billion in its own Scotch operations over the next five years. Continue reading →
Posted in News on June 6, 2012
