Tag Archive: Johnnie Walker
Diageo To Rejig Johnnie Walker Lineup
Top global Scotch brand Johnnie Walker is planning to shake up its range in global markets, including the U.S. Continue reading →
Posted in News on April 6, 2012News Briefs for September 29, 2011
•Brown-Forman is launching a luxury-end Finlandia line extension, Finlandia Platinum, in global travel retail this month. Continue reading →
Posted in News on September 29, 2011Marketers Look To Move Upscale In Effort To Revitalize Blended Scotch Segment
Single malts have been growing sharply, but it’s been a different story for blended Scotch in the U.S. market. Continue reading →
Posted in News on September 28, 2011Cocktails, Connoisseurship Propel U.S. Market’s Fastest Growing Whiskies
For all the success surrounding vodka over the past decade, many of the spirits industry’s best-performing brands right now are whiskies. Continue reading →
Posted in News on September 19, 2011Scotch Whisky Surges In Volume, Value During First Half Of 2011
Scotch whisky enjoyed solid growth in volume and value during the first half of 2011 in the U.S. market, as premiumization accelerated despite challenging economic conditions. Continue reading →
Posted in News on September 13, 2011Diageo Rides Premium Progress To 3 Percent U.S. Sales Growth For FY
Despite continuing economic headwinds, Diageo rode improved operating margin driven by cost cuts and a marketing push behind its key brands to solid sales growth in the U.S. market in its fiscal full year, ended June 30. Continue reading →
Posted in News on August 25, 2011
