Tag Archive: Johnnie Walker
News Briefs for December 10, 2024
•El Tequileño has launched a new extra-Añejo Tequila to celebrate the brand’s 65th anniversary. Continue reading →
Posted in News on December 10, 2024Blended Scotch Brands Innovate, Premiumize To Find New Audiences
While blended Scotch whisky has seen a slowdown in the U.S. lately, marketers point to premiumization as a saving grace, with some super-premium and luxury brands or expressions bucking the downward trend. Continue reading →
Posted in News on November 19, 2024Diageo Creates Dedicated Global Luxury Unit To Tap The High End
In an effort to capitalize on premiumization globally, Diageo has unveiled a new Luxury Group to house its high-end brands. Continue reading →
Posted in News on November 12, 2024Diageo Bets on Blue with New Johnnie Walker Push
Diageo has announced a new partnership with Ebon Moss-Bachrach and Courtney Storer—two key members of television show The Bear—for a new marketing push for Johnnie Walker Blue Label. Continue reading →
Posted in News on September 5, 2024Diageo Sees North America Sales Dip 3% Amid “Cautious Consumer Environment”
Diageo has revealed North American net sales down 3% to $7.9 billion for its fiscal year ended in June, with operating profit dipping 2% to $3 billion. Continue reading →
Posted in News on July 30, 2024Diageo’s U.S. Spirits Sales Dip 2% In Fiscal First Half; Depletions Slightly Ahead Of Shipments
Diageo saw its North America business—accounting for 37% of global sales—slip 2% to $4.1 billion in its fiscal first half ended in January, as the company lapped double-digit gains from a year ago across segments including Tequila, whiskey, and RTDs. Continue reading →
Posted in News on January 31, 2024
