Tag Archive: Jose Cuervo
Exclusive: U.S. Spirits Market Slows, But Heads For 30th Straight Increase
While inflation, higher tariffs, and inventory issues persist, continued growth from RTDs, Tequila, and higher-priced spirits in general will propel the market to its 30th consecutive annual gain this year, according to the 2025 edition of The U.S. Spirits Market: Shanken’s Impact Databank Review & Forecast. Continue reading →
Spirits Trends Improve In Control States
After a 2% decrease through the first half of the year, spirits volumes rose 1.6% in control states in the month of July, slowing the year-to-date decline to a more modest 1.2%, according to NABCA. Spirits had declined 0.9% in control states in 2024, but the overall spirits market managed a 1.3% increase last year, according to Impact Databank—due primarily to the continued growth in pre-packaged cocktails and Tequila. Continue reading →
Proximo Sees “Sustained Category Momentum” In Tequila
Proximo Spirits parent Grupo Cuervo says broad momentum in the Tequila category is continuing this year, even as trade tensions and heightened competition make for a challenging market. Continue reading →
Posted in News on July 24, 2025Diageo Hits Back In Tequila Class Action Case
Diageo was recently targeted by a class action lawsuit from plaintiffs who assert that Tequila brands Casamigos and Don Julio don’t live up to their billing as 100% agave spirits. Continue reading →
Posted in News on July 15, 2025Tequila’s Top Players Driving Growth In The Year-To-Date
Last year, Tequila reached a new record-high in the U.S. market despite a deceleration, rising by 2.5% to 31.3 million cases, according to Impact Databank. Continue reading →
Posted in News on June 30, 2025Interview, Part 2: Proximo Spirits Marketing Chief Lander Otegui
In the second part of our interview, Proximo Spirits chief marketing officer Lander Otegui discusses consumer trends in Tequila, the additive-free debate, and the growing contribution of 100% agave Tequilas within the 4.9-million-case Jose Cuervo portfolio. Continue reading →
