Tag Archive: Jose Cuervo
Proximo Backs Cuervo Tradicional With TV Push, Shifts Hangar 1 To New Distillery
Jose Cuervo’s 100%-agave Tradicional line is getting fresh TV advertising highlighting the Cuervo family’s 219-year history of Tequila making. Continue reading →
Posted in News on April 30, 2014Diageo’s Post-Cuervo Tequila Strategy Emerges, With Two Deals In Three Weeks
Speaking to SND just after Diageo’s joint play for prestige Tequila DeLéon with Sean Combs, Diageo North America president Larry Schwartz said his company was eyeing more activity in Tequila. Continue reading →
Posted in News on January 27, 2014Proximo To Spend $10 Million On Jose Cuervo Cinge Launch
Proximo Spirits will expand the Jose Cuervo line with the launch of a cinnamon-infused silver Tequila called Cinge. Continue reading →
Posted in News on October 11, 2013News Briefs for August 8, 2013
•Four Roses Distillery has unveiled its 2013 Limited Edition Small Batch Bourbon. Continue reading →
Posted in News on August 8, 2013News Briefs for July 11, 2013
•Proximo Spirits has named The Kirkwood Group to handle Jose Cuervo Tequila in Canada. Continue reading →
Posted in News on July 11, 2013News Briefs for July 2, 2013
•Proximo Spirits has appointed New York-based agency McCann Erickson to handle the advertising for Jose Cuervo Tequila in the U.S. Continue reading →
Posted in News on July 2, 2013
