Tag Archive: Jose Cuervo

With Shift To Proximo, Cuervo To Move To Young’s Market In Western States

With Proximo Spirits set to assume U.S. marketing and distribution for Jose Cuervo Tequila from Diageo effective July 1, Young’s Market Co. has announced that it will become Cuervo’s distributor in California, Arizona, Hawaii and its Northwest control states on the same date. Continue reading →

Tequila Nears 20 Million Cases, As Newcomers Offset Cuervo’s Struggles

Tequila’s top brand—Jose Cuervo—continues to lose ground, but the category’s other top sellers are offsetting that soft performance with impressive growth, resulting in solid gains in Mexico, the U.S. and a host of key emerging markets. Continue reading →

Proximo’s New Mission: Revitalizing Jose Cuervo In The U.S. Market

Import Company Takes On A Brand That’s 1 Million Cases Larger Than Its Entire Portfolio, And Slumping

As we tweeted shortly after this morning’s announcement, in a widely anticipated move, Casa Cuervo is bringing its namesake Tequila brand under the wing of its U.S. importer Proximo Spirits effective July 1—the day after it departs the Diageo North America portfolio, where it’s been a key contributor for a quarter century. Continue reading →

Pernod Ricard Sees First-Half U.S. Surge, Considers Cuervo

A strong performance in the U.S. market helped drive global 6% net sales growth to €4.9 billion ($6.5b) for Pernod Ricard in the six months through December, its fiscal first half. Continue reading →

Diageo Hints At New Tequila Brand

While there’s been much speculation that Diageo would replace the departing Jose Cuervo in its portfolio by acquiring Sauza Tequila as part of a larger play for Beam Inc., Diageo CEO Paul Walsh recently said that developing a new Tequila would be the better move. Continue reading →

Pernod Says It’s Not Interested In Agency Brands

Last week’s announcement that Diageo was ending its longtime affiliation with Jose Cuervo sparked speculation that Pernod Ricard might look to add the top-selling Tequila brand to its portfolio. Continue reading →