Tag Archive: Jose Cuervo

Cuervo Weighs Its Options After Failure Of Diageo Talks

Following the collapse of negotiations with Diageo over global distribution of Jose Cuervo, the Beckmann family is now seeking a new route to market for their 6.9-million-case brand, the largest Tequila in the world. Continue reading →

Diageo Vows To Retake Tequila Leadership And Mulls All Options—Including A New Product

Diageo is parting ways with Jose Cuervo, but Diageo North America president Larry Schwartz says his company will look to regain leadership of the Tequila category—either by creating its own brand or acquiring another one. Continue reading →

Executive Summary: October 29-November 7

• Bacardi Ltd. unveiled a raft of senior executive changes in recent days. Continue reading →

Diageo Reportedly Close To Cuervo Deal, Also In Talks With Mallya For USL Stake

Diageo’s negotiations to acquire at least partial ownership of Jose Cuervo Tequila had been expected to be completed by earlier this summer, but new reports suggest the drinks giant may make an announcement this Thursday in conjunction with its yearly results. Continue reading →

Diageo Reportedly Poised To Acquire Stake In Cuervo

Diageo could take a 20%-30% stake in Jose Cuervo in the coming weeks, Reuters reports. Continue reading →

Tequila Thriving At Multiple Price Points, As 100%-Agave Labels Proliferate

The global Tequila category slowed to 1.5% growth in 2011, according to Impact Databank, but the U.S., by far Tequila’s largest global market, maintained a brisk growth pace, rising 5% to 12.4 million cases. Continue reading →