Tag Archive: Jose Cuervo
Impact’s “Hot Brands” Put Tequila’s Premium Prowess On Display
With Tequila continuing to provide a growth engine for the spirits category, eight Tequila brands earned Impact “Hot Brand” honors recently, with the majority retailing in the super-premium-and-above segment. Continue reading →
Posted in News on April 15, 2020News Briefs for April 9, 2020
•Jose Cuervo will donate $1 million as part of its effort to help people suffering from the economic fallout of the Covid-19 pandemic. Continue reading →
Posted in News on April 9, 2020Impact Databank: Luxury Tequilas Continue To Soar
U.S. consumers continue to gravitate to Tequila, with the category’s higher pricing tiers showing the fastest growth. Continue reading →
Posted in News on March 2, 2020Cuervo Sees Strong Sales, Profit Growth In Third Quarter
Grupo Cuervo posted net sales up 12.5% to MX$7 billion ($367m) in its fiscal third quarter ended in September, as volume rose 6.8% to 5.3 million 9-liter cases. Continue reading →
Posted in News on October 24, 2019Exclusive: Cuervo Sharpens Focus On 100%-Blue Agave Tradicional With Multi-Million Dollar Campaign
With 100%-blue agave Tequilas soaring in the U.S., market leader Jose Cuervo is turning up the volume on its higher-priced Tradicional tier with a new multi-million dollar ad campaign called the “Father of Tequila.” Continue reading →
Posted in News on June 17, 2019Tequila’s Mainstream Tier Sees Growing Influx Of 100%-Blue Agave Entrants
While much of the excitement in Tequila is at the luxury end (above $40), there’s also plenty of growth at the more mainstream premium tier ($15-$25). Continue reading →
Posted in News on June 6, 2019
