Tag Archive: Josh Cellars
Retail Value Rises For Key Players In Wine Market’s Above-$10 Tier
With consumers moving upscale, wines retailing at $10 a 750-ml. and higher continue to significantly expand their share of the U.S. market. Continue reading →
Posted in News on August 13, 2018News Briefs for June 5, 2018
•Japan’s Nikka Whisky Distilling Co. is launching its Nikka From The Barrel whisky across the U.S. later this month. Continue reading →
Posted in News on June 5, 2018Deutsch Family’s Josh Cellars Crests 2 Million Cases
Deutsch Family Wine & Spirits’ Josh Cellars brand continues to soar, topping the 2-million-case mark on 51% growth in 2017, the company tells SND. Josh Cellars Cabernet Sauvignon is leading the way for the franchise, with its volume surpassing 1 million cases on a 38% jump last year. Continue reading →
Posted in News on January 18, 2018Deutsch Unveils $10 Million Digital Campaign For Josh Cellars
Deutsch Family Wine & Spirits is backing its Josh Cellars wine brand with a new $10 million campaign featuring brand founder Joseph Carr. Continue reading →
Posted in News on November 6, 2017Exclusive: Deutsch’s Revenues Reach $600 Million, Led By Surging Josh Cellars
During its first quarter-century in business, Deutsch Family Wine & Spirits forged its reputation as one of America’s top wine importers, having built first Georges Duboeuf (now handled by Quintessential Wines) and then Yellow Tail into dominant brands in their respective categories. Continue reading →
Posted in News on December 12, 2016Interview: Peter Deutsch On The Rise Of Josh Cellars
Introduced in 2009, Deutsch Family Wine & Spirits’ Josh Cellars has been one of the fastest wine brands ever to reach 1-million-case territory, and it’s done so at a premium price point of $13-$19 a bottle. The California wine brand has been a game-changer for Deutsch, spearheading the company’s move into the so-called “low lux” tier of wines retailing from $10-$25, while reducing its reliance on Yellow Tail, its top brand, which has been fighting an increasingly uphill battle as consumers migrate to higher price brackets. SND associate editor Christina Jelski recently caught up with Deutsch Family CEO Peter Deutsch to find out what’s been driving Josh Cellars’ explosive growth, and to see where the brand is headed.
