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Tag Archive: Keef

Whitney Sees Potential $15B Market For THC Drinks

Cannabis data firm Whitney Economics estimates that the THC beverage market could grow to nearly $15 billion in value at its peak, up from the roughly $1.1 billion market that exists today. Continue reading →

Posted in News on September 23, 2025

Illinois Cannabis Market Tops $2 Billion In 2024

The Illinois cannabis market—counting both adult-use and medical—set new records in 2024, with sales surpassing $2 billion. Continue reading →

Posted in News on February 18, 2025

Ambitious Hemp THC Drinks Players Build A New Category In The U.S.

The cannabis drinks market is growing at a rapid rate. Continue reading →

Posted in News on November 19, 2024

Interview: Keef Brands CEO Travis Tharp

Travis Tharp has been with Colorado-based Keef Brands since 2017 as COO, during which time he has overseen the development of numerous new products for the cannabis beverage maker and expansion into states outside Colorado. Continue reading →

Posted in News on June 15, 2021