Tag Archive: kendall-jackson

Wine’s Low- And No-Alcohol Segment Gains Momentum With Younger Drinkers

While the overall wine market in the U.S. has seen volume decline lately—slipping 2.8% to 319 million cases last year, according to Impact Databank—the relatively nascent low- and no-alcohol wine segment has been steadily gaining traction. Continue reading →

Wine Spectator: Jackson Family’s NBA Deal Aimed At Appealing To Younger Drinkers

The National Basketball Association is embarking on a partnership with California’s Jackson Family Wines establishing Kendall-Jackson as the official wine of the NBA, and K-J’s sister wine La Crema as the official wine of the Women’s National Basketball Association. Continue reading →

Exclusive: U.S. Wine Market Dips 2% By Volume, But Sees First Value Increase Since 2020

With the U.S. wine market facing uncertain economic conditions and increased competitive pressure from other drinks categories, total volume decreased an estimated 2% to 322 million 9-liter cases in 2023, according to Impact Databank. Continue reading →

Impact Databank: U.S. Table Wine Market Remains Sluggish, But Above $15 Brands Thrive

As the on-premise sector continues its slow but steady recovery from the pandemic, the U.S. wine market is expected to eke out another gain in dollar terms in 2022, but volumes will fall for the second consecutive year, according to The U.S. Wine Market: Shanken’s Impact Databank Review & Forecast, 2022 Edition. Continue reading →

News Briefs for March 22, 2022

•Kendall-Jackson has released two limited-edition wines celebrating the 2022 Kentucky Derby and marking the second year in the partnership between the winery and the race.

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Impact Databank: “Better For You” Wines Projected To Approach 3 Million Cases This Year

A few years back, some of the initial players in the low-calorie wine category drew their inspiration from hard seltzers White Claw and Truly, which were already becoming giants in the beverage alcohol industry. Continue reading →