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Tag Archive: Larceny

Single Barrels, Upscale Brands Leading The Way For Bourbon

While Bourbon decreased 3% in volume nationwide last year, according to Impact Databank, leading upscale brands like Woodford Reserve (+3.7% to 1.5 million cases), Buffalo Trace (+17.5% to 600,000 cases), and Elijah Craig (+3.4% to 541,000 cases) continued to grow. Continue reading →

Posted in News on May 22, 2025

News Briefs for September 25, 2024

Heaven Hill has kicked off “Seize Tonight,” a new ad campaign for Larceny Bourbon. Continue reading →

Posted in News on September 25, 2024

Heaven Hill Stoking Interest In Higher-Proof And Bottled-in-Bond Whiskies

Kentucky’s Heaven Hill Brands is among the leading players in American whiskey, with annual volume of above 4 million cases, according to Impact Databank. Continue reading →

Posted in News on August 1, 2024

News Briefs for July 24, 2024

•Bardstown, Kentucky’s Heaven Hill has announced a packaging update for Larceny Bourbon, timed to the brand’s new “Seize Tonight” ad campaign. Continue reading →

Posted in News on July 24, 2024

Mid-Year Update: The Leading Whiskies In The U.S., Part 1

Total whisk(e)y volume in the U.S. expanded by six million 9-liter cases from 2017-2022, according to Impact Databank, reaching 58.5 million cases last year. Continue reading →

Posted in News on August 14, 2023

Heaven Hill Primed For Further Growth, With Bourbon Leading The Way

Heaven Hill Brands marked a changing of the guard last year when it named Kate Latts, daughter of longtime company CEO Max Shapira, as co-president along with her husband Allan Latts, with Shapira becoming executive chairman.  Continue reading →

Posted in News on July 24, 2023

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