Tag Archive: liqueur
Brown-Forman Looks To Ignite Southern Comfort With Launch Of Fiery Pepper Flavor Extension
Southern Comfort is a brand that’s been under pressure in its core on-premise shot occasion, notably from hot categories like flavored vodkas, flavored whiskies and spiced rums. Continue reading →
Posted in News on September 20, 2011News Briefs for September 19, 2011
• Brown-Forman is rolling out new limited edition packaging for Tuaca liqueur in the U.S. market. Continue reading →
Posted in News on September 19, 2011Reddic of Green’s Sees Growth In Super-Premiums and Value Brands
Green’s Discount Beverage Stores president Lock Reddic reports both a strong revival in super-premium spirits brands and stellar performance in the value priced segment, especially in vodkas, in his 6 stores in Atlanta (2) and South Carolina (4). Reliable industry sources estimate Green’s total company sales are over $60 million. Spirits account for 55% of sales, with wine at 24% and beer 21%. Reddic notes that his best growth indicator is case volume, with bottles sold up 1.5% so far in 2011. Shanken News Daily recently spoke with Reddic about sales trends in his stores. Continue reading →
Posted in News on August 12, 2011News Briefs for August 12, 2011
•Sonoma’s The Other Guys, a Sebastiani Family company, has introduced Masterson’s rye whisky, the first spirits entry from its newly formed 35 Maple division. Continue reading →
Posted in News on August 12, 2011News Briefs for July 21, 2011
•Drambuie liqueur, imported by Bacardi USA, unveiled a new premium offshoot—Drambuie 15—at today’s Tales of the Cocktail event in New Orleans. The 43%-abv product is launching nationwide at around $56 a 1-liter bottle. Continue reading →
Posted in News on July 21, 2011News Briefs for July 20, 2011
•Anheuser-Busch InBev (ABI) is raising prices 3%-5% across its portfolio in the U.S. market, beginning September 13th, to offset rising commodity costs. Continue reading →
Posted in News on July 20, 2011
