Tag Archive: Maestro Dobel
Proximo Sees “Sustained Category Momentum” In Tequila
Proximo Spirits parent Grupo Cuervo says broad momentum in the Tequila category is continuing this year, even as trade tensions and heightened competition make for a challenging market. Continue reading →
Posted in News on July 24, 2025Interview, Part 2: Proximo Spirits Marketing Chief Lander Otegui
In the second part of our interview, Proximo Spirits chief marketing officer Lander Otegui discusses consumer trends in Tequila, the additive-free debate, and the growing contribution of 100% agave Tequilas within the 4.9-million-case Jose Cuervo portfolio. Continue reading →
Don Julio Drives Luxury Tequila Market To New Heights
A nearly 1-million-case surge by Diageo-owned Don Julio lifted Tequila’s above-$40 luxury tier to another year of growth in 2024, according to Impact Databank. Continue reading →
Posted in News on May 6, 2025News Briefs for April 10, 2024
•Proximo Spirits’ Maestro Dobel has launched a new trio of limited-edition extra Añejo Tequilas, expanding the brand’s Maestro Dobel 50 Anniversary Series. Continue reading →
Posted in News on April 10, 2024News Briefs for December 13, 2023
•Constellation Brands has released the second edition of Complicit from the Prisoner Wine Company. Continue reading →
Posted in News on December 13, 2023Tequilas Drive Growth For Proximo, As RTDs Slow
Proximo Spirits has seen Tequila labels like Jose Cuervo, 1800, Gran Centenario, Maestro Dobel, and Gran Coramino drive volume growth in U.S. control states so far this year, offsetting a slowdown in its premixed Margarita business. Continue reading →
Posted in News on October 27, 2023
